Web traffic bots are digital agents designed to mimic user behavior online, serving purposes from SEO testing to data scraping. This blog lays out how these bots work behind the... Read More
Author: Edward Willson
Live formats like webinars and social media live streams help SaaS brands connect directly with their audiences. These formats enable real-time engagement, allowing users to ask questions, see product demos,... Read More
Understanding competitors is essential. Paid search managers use tools to analyze competitor keywords, ads, bidding patterns, and share of voice. They explore impression share metrics and auction insights data to... Read More