When you think about launching a product, it is necessary to have a proper b2b go to market strategy. The absence of a proper go-to-market strategy Mckinsey will block your analysis concerning the product, which includes whether you are chasing the wrong set of prospects. You will not be able to decide the time you require and whether you are in some area that already has numerous solutions to its credit. So you would never want to waste your resources and time on an unprofitable product. Here comes the importance of go to market strategy framework McKinsey.