Performance marketing is the term provided for online campaigns where advertisers will pay advertising platforms or marketing companies for the acquired results such as conversions or clicks. This type of marketing is utilized to drive actions and trace and measure those actions while attributing the Return Of Investment(ROI) of every activity, campaign, or asset.
Performance marketing will put the power in the advertiser’s hand. You are the one to determine that action and later pay when the action is finished, whether it is a click, lead, or sale.
The working of performance marketing
Advertisers will keep their ads on a specific channel and pay depending on how that advertisement performs. Here are the different ways to pay when it comes to performance marketing.
Cost Per Impression(CPM):
The views of your ad are called impressions. You have to pay for every thousand views.
Cost Per Click(CPC):
Advertisers will pay depending on the number of times their advertisement will be clicked on. So you can drive traffic to your site quickly through this way.
Cost Per Leads(CPL):
You will pay when someone signs up for a webinar or an email newsletter. Cost Per Leads(CPL) generates leads such that you can simply follow up with the customers and drive more sales.
Cost Per Sales(CPS):
You will pay when a sale happens, and an ad drives that. Affiliate marketing utilizes this type of system.
Cost Per Acquisition(CPA):
CPA is similar to CPS and CPL but more inclusive. Through this activity, advertisers pay when a customer completes a particular action.
Now, let's discuss the top 7 performance marketing agencies in Hyderabad
GeeksChip:
GeeksChip is the best performance marketing agency in Hyderabad. It is a well-known company for its smooth handling of customers and being polite with them. It offers the services like social media marketing, email marketing, content creation, video marketing, lead generation, online reputation management, search engine marketing etc.