Digital marketing is the practice of promoting products or services using online channels such as search engines, social media, email, and websites. It includes various strategies like SEO, PPC, content marketing, and social media marketing to attract and engage target audiences. Digital marketing services help businesses increase brand awareness, drive website traffic, and generate leads through data-driven campaigns. With the growing digital landscape, businesses must leverage digital marketing to stay competitive and reach potential customers effectively. From organic search optimization to paid advertising, digital marketing offers measurable results, making it an essential component of modern business growth.