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ExpertSpeak: Essential Toolkit For A Modern Day Consumer Behaviour Professional: A Xennial Approach

ExpertSpeak: Essential Toolkit For A Modern Day Consumer Behaviour Professional: A Xennial Approach

Submitted by • April 18, 2018 www.astrum.in

The world around us is changing faster than ever before but we are making sense of these changes at an even faster pace. This virtuous cycle is leading to an ever increasing velocity of the changes in consumer behaviour. The marketing and communication tools/techniques have a shorter shelf life than ever and only by embracing and marrying the data backed techniques and the instinctive approaches; can we do justice to our role of shaping consumer behaviour.

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Voted by astrum

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