Food and beverages industry is using a variety of flavors and is also progressively investing in the research and development of new flavors. Additionally, exotic fruits and vegetables, as well as ethnic flavors are gaining popularity across the world. Floral flavors continue to show exciting growth in the market. Exotic spices are also being used in the food processing industry to add some spicy touch to the food along with beverages. Customers are looking for sports nutrition products. In wide sports nutrition product range, chocolate, strawberry, and vanilla are the flavors that are in demand in the market.