JORDAN PROMOTED TO RED ROOF VP OF MARKETING

Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company’s marketing and digital strategies
to drive business growth.

Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company’s web, advertising, and social media platforms.

Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience
and boost revenue, Red Roof said in a statement.

“Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix,” said Marina MacDonald, Red Roof’s chief marketing officer. “Her
promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role.”