Marketing for logistics company

When people mention the word ‘logistics’, an image of old, rusty trucks comes to our minds. More than the trucks, it represents the conventional business it is perceived to be. We don’t think of it as one of the modern-day businesses that need to be digitized when it comes to logistics marketing strategy or other aspects of the business. Unfortunately, this also includes people within the industry.

It might be an old-school business, but it’s also undergoing a digital transition. It must be noted that the global market size for digital transformation in transportation and logistics was valued at USD 54.92 billion in 2018 and is expected to rise to USD 145.28 billion by 2025 with a CAGR of 13.0% during the forecast period.