Push Notification Strategies to Improve Customer Retention Rate

Customer retention is the process of engaging customers and having them in the loop of returning without switching to the competitors. It indicates the user’s trust and experience in your products/services or website. This is an important metric for every marketer should keep an eye on to keep push campaign success numbers high. Retention rate is a cheaper way to cultivate brand loyalty, repurchasing, positive word of mouth, referrals, know your customers and more.