As the world of technology enters 2025, one of the most breakthrough technological advancements in the world of search engines is search GPT and the power it has to transform search engine optimization. Search engines such as Google and Bing have had a powerhouse of information for a very long time but GPT is redefining the way people search and interact with content digitally. We will discuss and compare Search GPT vs. traditional search and its impact in 2025.