Trade marketing focuses on promoting products to wholesalers, retailers, and intermediaries, aiming to secure better placement in stores and increase consumer purchases through these partners. Unlike consumer marketing, which targets end users, trade marketing builds relationships with business partners. Strategies include market research, crafting a detailed plan, attending trade shows, and developing strong branding. Digital marketing tools, such as email campaigns, social media ads, and affiliate marketing software, are essential for engaging partners. Trade promotions like discounts and deals further encourage wholesalers and retailers to support products. Examples include major trade shows like CES and the Sweets & Snacks Expo, where manufacturers present their offerings to potential partners, boosting product visibility and driving sales growth.