What Is CPC In Digital Marketing

CPC, or Cost Per Click, is a vital metric in digital marketing that determines the price an advertiser pays for each click on their advertisement. Essentially, it’s the amount of money you spend each time someone clicks on your ad. Now, you might wonder, why does this matter so much? Well, think of it this way – CPC directly impacts your advertising budget and the effectiveness of your campaigns. Understanding and optimizing CPC can significantly boost your ROI and overall marketing success.