Is Cold Email Legal Across the Globe?
Cold emailing is still one of the most widely used modern outreach and marketing tools. But isn’t it illegal to send cold unsolicited emails to prospects? Won’t watchdogs mark it as spam and fine your organization? Not necessarily. Cold emailing isn’t illegal—as long as you follow the rules. Each country sets its own compliance requirements. This article breaks down the major regulations, including the U.S. CAN-SPAM Act, Canada’s CASL, Europe’s GDPR, Australia’s Spam Act, Hong Kong’s PDPO, and Singapore’s PDPA.