Key Differences Between Lookalike Audience and Custom Audience

It is very important to understand the difference between lookalike audiences and custom audiences to use them effectively. Here is a simplified explanation in bullet points.

1. Audience Type
Custom Audience: Engages users who are already aware of your brand (customers, website users, social media followers).

2. Lookalike Audience: An audience of fresh users who bear a resemblance to your existing customers but have not come across your brand.

2. Source of Data
Custom Audience: Constructed from your database, which includes customer lists, app users, site visitors, and social media engagements.

2. Lookalike Audience: Created by Meta’s system using your custom audience as the sample model.
3. Goal 1. Custom Audience: Most effective for retargeting, encouraging users who have been interested in your offerings to come back. 2. The 2nd group is Lookalike Audience: This option is the best for searching for new potential customers with the same characteristics as your business.
4. CP or conversion probability 1. Custom Audience: Usually higher because the focus is on a warm audience that already knows you. 2. Lookalike Audience: Medium to high, depending on how well the new group of people aligns with your customer's ideal customer.
5. Best use case 1. Custom audience: Best used for cart abandonment, re-engagement, and loyalty offers. 2. Lookalike Audience: Best for scaling existing campaigns to fresh leads or buyers.
These differences assist your campaigns to remain targeted and optimally efficient. When you partner with Meta Ads specialists in Noida or the best PPC company in Noida, they’ll be able to optimize the two strategies and intelligently elevate engagement and sales.