Pea Starch Faces Supply Chain, Price Pressures Despite High Demand

Despite its growing popularity, the pea starch market faces challenges related to raw material availability and price competitiveness. Pea cultivation is subject to climatic conditions and rotational farming cycles, which can impact supply consistency. Additionally, competition from lower-cost starches like corn, potato, and tapioca may restrain adoption in cost-sensitive markets. Manufacturers must address these hurdles through sustainable sourcing and value differentiation, emphasizing the clean-label, allergen-free, and eco-friendly benefits that set pea starch apart in an increasingly crowded starch market.