But a URL slug may not directly affect your rankings; it does influence how visitors decide whether to click on your site. Since slugs appear as part of the snippet in search engine results pages (SERPs), they act as a signal to users about whether your page contains the content they're looking for. For example, a business like a web development company in Yamunanagar can use clean and keyword-rich slugs to attract more relevant traffic and improve click-through rates.
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